I don’t know if it’s just a thing around people I know or not, but somewhere along the line, I think Lilly Pulitzer somehow got branded “out of style.” While I do think some of their older styles are a bit dated, that’s to be expected. We don’t expect clothing from other “trendy” brands to withstand the test of time, so forcing a similar expectation on Lilly is a bit misguided. While I still love a lot of the classic designs that Lilly is famous for, they’ve also come out with some new looks that capture the signature look of Lilly but depart from traditional expectations of the brand.
Some of their new stuff is gorgeous. Take this dress, for example. It’s a bit more understated than the bright patterns that Lilly is known for, but it holds on to their signature shift style. What’s even better, it’s more of a t-shirt dress, which means it’s super soft and incredibly comfortable. The final selling point? It’s only $98, a real steal among Lilly dresses.
Not sold on this dress? Check out some of my other favorite Lilly picks – some of which you might not even recognize as Lilly!